In 2015, MakerBot was one of the industry leaders in the 3D printing space. Their Replicators were considered one of the best 3D printers on the market, and they were in a bit of a renaissance when I joined as a freelancer. They were constantly rolling out new varieties and improvements to their filaments. They released an app that was a little raw at the time but, once mastered, was a phenomenal tool for designing and printing from a mobile device. Their biggest advancement though was constructing their extender, the most used and vulnerable part of the 3D printer, to be a replaceable part.
Client
MakerBot Industries
Year
2015
Bridging the Knowledge Gap
It’s no surprise that in 2015 there was no real market for 3D printers. It was a really cool gadget, but most models were just too complicated and too pricey for the casual consumer. MakerBot’s marketing found their space in education and business. A lot of my earliest work was converting the technical elements of MakerBot’s printers into digestible information for B2B sales.
Display Ads
A designer and I were teamed up to churn out display ads for white papers, case studies and success stories featuring MakerBot and the benefits of 3D printing. We also made ads that pushed signing up for demos with MakerBot’s distribution partners.
