Fubo
Retention Marketing
Email Strategy
The Iron Claw
Fubo didn’t have much of a voice when I joined, and they had no official brand style guide for copy (just a doc with restrictions from partners). I developed the Fubo brand voice that’s present throughout both our acquisition and retention creatives. I leaned into my knowledge of sports storylines and star power to build excitement and started using emojis for visual flair and brand identity.
Fubo Fact
Fubo didn’t have much of a voice when I joined, and they had no official brand style guide for copy (just a doc with restrictions from partners). I developed the Fubo brand voice that’s present throughout both our acquisition and retention creatives. I leaned into my knowledge of sports storylines and star power to build excitement and started using emojis for visual flair and brand identity.
Creative Direction &
Content Strategy
Running Point
Set with a challenge, I was often tapped to come up with creative solutions to
A League of Their Own
“We need to encourage sticky behaviors.”
— EVP of Customer Experience, Fubo
Banners &
Notifications
Hustle
On-Platform Banners
