Fubo has been able to successfully survive the Streaming Wars through their commitment to retention strategies. When I joined the company, the “retention team” was literally just one guy sending two newsletters each week. That all changed after a significant churn event following the 2018 World Cup, which prompted the company to hire a VP focused on retention, build a dedicated team around him and make retention strategies a major focal point moving forward.

Client
Fubo

Year
2018

Emails

With the strategy set, it was time to build the emails. I worked with a designer on 3-4 newsletters each week. We also sent out monthly entertainment newsletters, specialty emails like the Hispanic Heritage month email and quarterly upcoming sports emails.

“We wanna just keep hitting them with something to watch.”

— EVP, Customer Experience

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Fubo Fact

Fubo didn’t have much of a voice when I joined, and they had no official brand style guide for copy (just a doc with restrictions from partners). I developed the Fubo brand voice that’s present throughout both our acquisition and retention creatives. I leaned into my knowledge of sports storylines and star power to build excitement and started using emojis for visual flair and brand identity.