Fubo

Acquisition Marketing

Provided strategy, leadership and a unique brand voice to a young company with aggressive growth goals in a highly competitive market.

The Work:

Social Media

Video

Podcast/Talent Reads

Web

SEO

Email

The Team:

Ricardo Gomez, Sr. Art Director

Shawn Rinkenbaugh, Senior Designer

Donna Cordano, Senior Designer

Mary Sorrento, Designer

Oscar Alberto, Designer

Fubo only had one goal; get subscribers. Their tactics, their budget, even their product all saw changes over the years. But in the face of a fiercely competitive market vs. prominent media giants, little Fubo always stayed focused on growth. Fubo's strategies heavily focused on direct response marketing placements, especially digital ones like social media, display ads and email.

For Love of the Game

Inspired by how fans talk, banter and celebrate across different social media platforms, I played with different levels of passion, knowledge and directness to find the perfect voice for Fubo. Adding that personality led to better impressions, more engagement and lower acquisition costs.

TV Ad, 2021

The Tik Tok community is built differently and need a steady flow of fresh content to stay engaged. I constantly generated new ads that experimented with trending styles that showcased product features, channels, sports and content highlights.

TikTok Ad, 2021

Racing Stripes

My approach was to create a clean, clear and cohesive ad that hit with a lot of energy right from the first frame. I used as much of Fubo's existing personality as possible. The opening sequence was designed to feel like an oversized logo soup ad, and many of the transitions were inspired by the platform's UI.

YouTube Bumper, 2018