The Madison Square Garden Company had big changes in mind for 2017, and it started with a big overhaul of their digital presence. With over 80 web properties spread out everywhere, they worked with the agency, Huge, to bring as many properties as possible under one URL. I worked on the Knicks and Rangers Ticket Central pages as well as some of the sales copy for their premium suites.
Both brands needed to feel true to their specific personalities. For the Knicks, I wrote the hero, group, ticket plan, and premium pages using verb-driven language about New York City and the grit of basketball.
For the Rangers, I built out the hero, group, ticket plan, and premium pages with language oriented around togetherness and community.
Premium Seating The writeups for premium seating required two sets of copy, one that sells it as a world-class hospitality experience during game days and another that sells it as an impressive rental space for business meetings and/or corporate events.
Club Bar & Grill
A modern space with rich details, historic sports memorabilia, and a boardroom for 35 guests, this stylish venue with upscale dining and a full bar has mastered sophistication and is the perfect backdrop for hosting an unforgettable event.
Club Seating with Access to Club Bar & Grill
When you purchase certain premium seats in the lower bowl of the arena, you'll have access to this modern, restaurant-style space. From the built-in full bar to the upscale buffet dining experience, it's the perfect spot for entertaining clients, friend and family before, during or after the game.
Delta Sky 360° Club
Highlighted by a behind-the-scenes experience at The Garden, this stylish venue has high-class buffet dining and a full bar that accommodates up to 300 guests and leaves a lively impression on any networking event, cocktail reception or special occasion.
Premium Seating With Delta Sky 360° Club Access
The Delta Sky360° Club is premier hospitality space for those who purchase certain premium tickets that have you sitting courtside and rinkside. Mix, mingle and enjoy top-notch amenities, private entrances and an unprecedented perspective of all the behind-the-scenes action.
Billboard Magazine Ads We also began to highlight The Madison Square Garden Company as the premier destination for entertainment and did so by promoting all their venues together in one place. Early on, our energy was put into a series of Billboard magazine ads, one of my first projects after joining the creative team.